MuCell microcellular molding has been around for more than a decade, but it's just now beginning to catch on in a big way. There are several reasons for this. First, Trexel Inc., the company that developed and marketed the technology no longer charges a large licensing fee to use the technology. Secondly, the company has invested heavily in its processing development capabilities and staff, enabling the commercialization of applications, which would not have been possible a few years ago.
Lastly, notes Brent Strawbridge, vice president of sales for North America for Trexel, the company began marketing the technology differently. Instead of marketing MuCell microcellular technology solely to molders and moldmakers, the company began marketing heavily to OEMs. If the first group were "reluctant adopters" of the technology, the OEMs have embraced it - particularly the automotive industry where weight reduction is critical to their product....