A design agency owned by packaging processor Billerud has been awarded the Best of the Show award from Pentaward, the only worldwide competition exclusively devoted to packaging design, for its work on a premium PET bottle for Ramlösa, a longtime Swedish water brand available carbonated and still. The PET bottle replaced the long-established glass packaging. Weight savings are estimated at better than 90% over the thick glass packaging, and naturally carbon emissions caused during shipment have plummeted too.
The agency, NINE, is based in Sweden. The packaging design contest was held in New York City recently for the fifth year in a row, with prizes awarded in platinum, gold, silver and bronze categories, plus a diamond (best of the show) award to the best entry in all categories.