Thermoformers warned of perils of greenwashing


Making exaggerated claims of a product’s environmental benefits, known as “greenwashing,” can cause a backlash among consumers, an executive of Fabri-Kal Corp. told fellow thermoformers at the Society of Plastics Engineers Thermoforming Conference.

“You need to be careful about making those types of claims,” said David McIntosh, senior engineer of materials and development at Fabri-Kal of Kalamazoo, Mich. Fabri-Kal, a pioneer in bio-resins in food packaging, began working in 2002 to develop thermoformed drink cups from polylactic acid.

The project led to Fabri-Kal’s Greenware line of packaging, made from PLA from NatureWorks LLC....
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