07/09/2012

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The Brazilian Market for Thermal Insulation Products

[image_0]IAL Consultants has published the first edition of its report on the market for thermal insulation products in Brazil. The report provides thermal insulation market figures by type and by end-use sector (in both tonnes and cubic metres), with 2011 as the base year and market forecasts provided for 2016. The total market for thermal insulation products reached 254,700 t in 2011 (or 7,905,000 m3). By 2016 this figure is forecast to be 335,150 t (or 10,603,450 m3) equivalent to an average growth of some 6 % per year. According to the report, mineral fibre remains the most important thermal insulation material in Brazil because it is cheap and offers good fire resistance. It is, however, losing share to more advanced products such as polyurethane and flexible insulation. EPS is also popular because of its low price, durability, and ease of use. The fastest growth rates will be seen in the segments of flexible insulation, namely ENR (expanded nitrile rubber) and polyethylene. These materials are predominantly used in cold pipe lagging applications and their use is set to soar, albeit from a very small base. The following factors will drive future growth in the thermal insulation industry: Brazil, as a ‘BRIC' country, is one of the fastest developing economies in the world with an annual average GDP growth over 5 %.The upcoming 2014 Football World Cup and the 2016 Olympic Games to be held in Brazil have propelled construction levels, with investments being made in infrastructure as well as in building new hotels and other facilities. The thermal insulation industry will benefit from these investments.Phase 2 of Brazil's Growth Acceleration Program (PAC 2) was launched in 2010, promising large-scale investment for the period 2011 - 2014 and beyond under six initiatives: Better Cities, Citizenship, Housing, Water/Light, Energy, and Transportation.Under the Housing initiative (Minha Casa Minha Vida) the government has pledged to build 3 million affordable homes by 2014.Brazil's oil and gas sector is booming as a result of the planned exploitation of the pre-salt deposits.Environmental awareness is slowing taking hold in Brazil, where buildings currently account for 40 % of energy consumption. The market potential for thermal insulation is vast, since currently only some 4 % of construction works incorporate some form of thermal insulation.Environmental lobby groups are influencing greener living choices, and Brazil recently saw the introduction of the Regulation for Energy Efficiency Labelling of Commercial Buildings (2009). A similar regulation for residential buildings looks set to follow.The growing Brazilian middle class and easy access to credit will encourage consumers to invest more in their homes.

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