Texture in packaging: an underutilized design element

13/11/2012

R&D/Leverage wants to take customization of bottles and other consumer packaging to a higher level with its new laser processing capability for creating texture, structure, and surface treatment in the mold. The offering represents the company’s latest addition to its holistic, “idea-to-mold” approach to package creation, which is intended to help brand owners build their brand and attract consumers.

“We’ve had laser equipment in house for a number of years but it was under-utilized with basic engraving and etching,” Adam Nelson, laser business manager, told PlasticsToday. “We’re now trying to expand this highly capable equipment’s uses to produce more value-add for brand owners.” ...
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