Everyone says they are willing to pay more for products made in the USA, but is that true? According to the results of a new survey from Boston Consulting Group, more than 80% of U.S. consumers say that they are willing to pay more for products labeled “Made in USA.” However, even more surprising is the fact that 60% of Chinese consumers say that they are also willing to pay more for “Made in USA”-labeled products than for products labeled “Made in China.”
In September, BCG surveyed more than 5000 consumers in the U.S., China, Germany, and France regarding their attitudes toward the value of the Made in USA brand and their actual buying behavior. The results reveal that U.S. consumers will pay a premium for the Made in USA brand across a broad range of product categories, although the premium varies significantly depending on the category. ...