Sumitomo (SHI) Demag (Nürnberg, Germany) recently announced changes in its sales and customer service structure. The company said it was increasing its focus on application-oriented consultancy and industry-specific solutions, as it is no longer enough for manufacturers of machinery to simply deliver machines; in today’s competitive markets, where converters are continually striving to boost their production output rates and to maintain their innovative edge, customers are looking towards the machine manufacturers for the expertise and support they need to keep up with developments. Hence, solutions with a special focus on the customers and their industry have increasingly moved into the center of any injection molding machinery manufacturer’s business activities, said Sumitomo (SHI) Demag in a statement.
To that end, the company has established two new business development teams, one for the automotive sector, which is being led by Tim Hassler and the other for the packaging industry, which is headed by Arnaud Nomblot. An All-Electric Business Development Team had been previously set up, for which Naoto Ikeda is responsible. The new structure will allow the company to better tap into its specialists’ “industry-specific expertise in order to offer customer solutions with an industry-related focus,” it said. According to Sumitomo (SHI) Demag, industry-specific solutions have become the main focus of communication between customers and machinery manufacturers in international business.