12/23/2010

www.gupta-verlag.de/rubber

Styron announces new SSBR production line in Schkopau, Germany

The construction of the new production line will start with the groundbreaking in May 2011. The new train will be built alongside existing trains and will focus on SSBR production, with the capability to produce all existing clear and oil extended Styron grades. Production is expected to start in Q4 2012. The new production line will supply customers around the world."Schkopau, Germany is the ideal location for Styron to make its initial major expansion in our SSBR offering," said Chris Pappas, President and CEO of Styron. "While we acknowledge the tyre industry is changing globally with strong, long term growth around the world, we must immediately meet the current demand for high performance tyres being driven by European legislation. The additional capacity at Schkopau will allow us to do just that. Styron has a strong tradition of being close to its customers to help them develop their next generation of products and we will continue to do so in the future."SSBR is used in a wide variety of applications, including the production of tyres. The major trend in tyres is towards low rolling resistance, which significantly contributes to improving fuel efficiency and reducing CO2 emissions. SSBR in high performance tyres allows for an optimum performance balance of improved wet grip, high abrasion resistance, low road noise, light weight and low rolling resistance, resulting in better fuel efficiency and lower CO2 emissions. This evolution in tyre technology is accelerated by strict European environmental legislation. Mandatory performance labeling of tyres, including a maximum rolling resistance, will be formally introduced in 2012 and car manufacturers already face CO2 emissions targets. In addition, consumer incentives are expected to drive growth of low rolling resistance tyres. As a result, the demand for greener, high performance tyres is growing rapidly in Europe. Other countries around the world are expected to follow Europe in the future.Marco Levi, Vice President Emulsion Polymers at Styron says: "Safety, fuel economy and durability - that's what consumers are looking for in their tyres. And that's what they'll get when tyre manufacturers work with Styron. It comes down to basic chemistry - designing a new rubber that reduces rolling resistance without compromising on grip and wear - and our engineers are bringing it to market. Styron's SSBR technology addresses this important and far-reaching trend for durable, greener high performance tyres by delivering stronger than ever benefits for reducing CO2 emissions."

www.gupta-verlag.de/rubber