Sealed Air eliminates ‘smiles’ and ‘frowns’ with new shrink sleeve labels

11/12/2012

While shrink labels are gaining popularity among brand owners due to "head-to-toe" coverage, a wrinkle on the package is enough to make anyone frown.

In an effort to eliminate wrinkles when it comes to packaging, Sealed Air introduced its Cryovac GT-1 shrink sleeve labels, a hybrid film that uses multilayer technology to enhance performance and sustainability in today's shrink sleeve applications.

Launched at Pack Expo 2012 (October 28-31; McCormick Place, Chicago), the Cryovac GT-1 shrink sleeve labels' proprietary multi-layer formulation incorporates polymers in a combination that Sealed Air says delivers the same benefits of a monolayer film, without associated drawbacks such as label brittleness, fracturing, smiles or scuffing....
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