Sacmi helps redesign Gatorade bottles for PepsiCo Italia

07/08/2014

Gatorade recently presented its new 500 ml Gatorade "Kenny" PET bottle, which the company said was designed to make it easier to use when practicing sports.

For the Italian market, the label application was produced using the Sacmi-developed formsleeve+ technology. Sacmi claims that the technology offers a more versatile design and offers more flexibility in regards to the choice and control of materials. In addition, the company claims that the MDO (Machine Direction Oriented) plastic printed label reel costs are "significantly lower than those of traditional TDO (Transversal Direction Oriented) sleeves." These are some of the features of the formsleeve+ modular labeler, the latest machine from Sacmi Labeling, which was presented in 2013.
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