SC Johnson launches sustainability initiatives to reduce waste, change behavior


SC Johnson has launched a new strategy to understand what drives behavior changes, especially around recycling, and find ways to promote such behavior.

A SC Johnson spokesperson told PlasticsToday the sustainable behavior change program came together because the company realized "that no one has cracked the code on how to make sustainable choices the norm."

"The program will test-and-learn what motivates sustainable behavior change among consumers, and ultimately, to help close the persistent gap between consumer 'green' aspirations and their every day actions," the spokesperson said.
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