In a move to offer consumers a green choice, SC Johnson has expanded its Mini line of concentrated cleaners that can be used in refillable bottles.
The line now includes its Fantastik, Pledge, Scrubbing Bubbles, Shout, and Windex brands. The expansion builds on SC Johnson's Windex Mini concentrated refill pilot, launched in July 2011, which aimed to engage consumers about concentrated refills.
As of now, the concentrated refills are only available at www.scjgreenchoices.com. The company's goal is to create enough consumer demand for concentrated refills to earn them a spot on store shelves right next to pre-mixed products....