[image_0]The organiser China United Rubber Corporation (CURC) says it is adopting a new service concept in the arrangement for the exhibition activities both at home and abroad. According to CURC, with the rapid development and strong power of the rubber industry, China is occupying the world's attention in recent years. In spite of the fact that the EU will launch a labelling scheme for car tyres and an anti-subsidy duty for "non-market economic countries will be agreed by the US Senate, nothing will stop China from enhancing its position in the global market and presenting Chinese rubber products to global customers, says CURC. Therefore, how to survive in the competitive market, strengthen the brand's popularity, and improve trade opportunities have become a major topic for RubberTech China and Reifen China, according to CURC. Local exhibitions and overseas exhibitions forge ahead, new progress arises
[image_1_right] Recently, China United Rubber Corporation led exhibitors back from the Rubber Expo 2012 in Cincinnati with good news for another strategic cooperation with their old partner, the ACS Rubber Division, and Brityrex 2013 in Manchester, UK, which was organised by ECI International. Apart from Rubber Expo and Brityrex, the Reifen trade show in Essen, Germany, the Tires & Rubber expo in Russia, and the Rubber Technology Expo 2012 in Tailand were also well-organised by CURC, says the company. Nowadays, organising exhibitors to attend overseas exhibitions in Germany, UK, and the USA in 2012 as well as India, Singapore, Russia, France and Italy in 2013 is in operation. 6th Asian Essen Tire Show
[image_2] The Asian Essen Tire Show, Reifen China, which originated from the Reifen trade show in Essen, Germany, has gained world popularity from the year 2007 when it was brought into China. After five years' prior successes in the host city, Shanghai, Reifen China consolidates its appealing power in the tyre industry, says CURC. The organisers have always devoted themselves to providing an international platform for Chinese tyre companies in an increasingly professional way. Until 15 July 2012, more than 110 tyre companies have confirmed to exhibit at the show, which implies that CURC has accomplished 90 % of inviting work. Among the top 70 world tyre companies, 17 of them (like Hangzhou Zhongce, Shandong Linglong, Double-Coin and Triangle Tire) will exhibit at the trade fair. Through the Asian Essen Tire Show, CURC is hoping to present the world a new business concept which combines brand value and high-tech products with a modern management mode and comprehensive service and finally carving the trade fair into "an epitome of the Chinese tyre industry and a benchmark for future development. 12th international exhibition on rubber technology
[image_3_right] With many years of polishing, the international exhibition on rubber technology, RubberTech China, has become a mature and famous exhibition in the world tyre market, says the organiser. According to CURC, RubberTech lays a concrete foundation in brand-advertising and business-promotion in China's tyre industry and its unprecedented scale, powerful brand effect, influential publication methods, and attentive services represent the exhibition's core value, which is "exhibitors coexist with exhibitions and grow along with each other. During the show, a lot of new high-tech, equipment, materials, and products will make their début and the exhibition will be assembled with many main-stream manufactures, trade and scientific research corporations from the fields of rubber raw materials, rubber machinery, rubber chemicals and rubber products. Until 15 July 2012, more than 410 companies (including Cabot, Lord, Dow, VMI and Mesnac) have confirmed to exhibit at the RubberTech China, which implies that the organiser has accomplished 90 % of inviting work, says CURC. RubberTech Forum 2012
In order to fulfil the demands from the exhibitors and professional audiences, CURC will also host the RubberTech Forum 2012 in the course of the two trade shows. The organizer says its creative concept is providing information on innovative technologies, the research and development of new products, and the application and developing tendencies of new materials to the participants.[image_4] At the same time, thousands of visitors will attend the exhibition and have thorough communication and information exchanges with the exhibitors; therefore, the participants will enjoy more updated industry news and business opportunities at the exhibition, says CURC. According to the organiser, all the exhibitors, professional audiences and managers in the rubber industry have free access to this forum. CURC says it will exert all its energies into presenting an excellent exhibition to all the exhibitors, scholars, technicians and the people who are concerned with the development of the rubber industry, adding that it will be a great honour to provide the attendants its professional, attentive and warm services.