First the name change: 'The Hedging Corner' is now called 'Price Wise'. The focus remains helping processors and suppliers understand and implement pricing tools to control raw materials costs, expand revenues, and secure and increase profit margins. In short, being price wise (and pound smart).
This week's article is inspired by a comment from a reader of last week's column.
"Your focus has been on processors. What about resins suppliers? Can we use hedging tools to offer pricing choices to our customers [processors]?" Anonymous Supplier
Response: Yes, the tools are the same. In fact, if you offer pricing choices, it will be easier for your customers to offer pricing choices to their customers -- a potential win-win-win....