If you're at the track and you see a horse wearing colored horseshoes, you can do your part to support the plastics industry by placing a wager on it. Not only that: according to the supplier, these new horseshoes offer their equine wearers improved traction, increased comfort, an improved gait and faster running speeds, among other positive attributes. If it's all true, then your bet may actually pay off.
Marketing these shoes is Nanoflex Inc. (Ft. Lauderdale, FL), a company formed by former horse trainer and entrepreneur John Filipelli. As a trainer he recognized that horses run better without shoes, but also that allowing them to be ridden, much less race, without shoes, was neither practical nor humane. Hooves - comprised of hair - need to be protected.