Social media is not a new concept by any means. While business-to-consumer companies were quick to jump on the social media trend, it has been an arguably somewhat slow start for business-to-business companies.
When you're a Nike or Target, there are always new products to talk about to help create online engagement. It's not quite as simple for companies trying to promote injection molding or the latest advancements in PE stretch film.
Still, despite initial hesitations, more plastic companies are participating in the social media and SEO arenas, as evident during NPE2012.
DuPont and Dow Chemical both have continuous social media presences and kept followers and fans up-to-date about all their companies' activities throughout NPE2012....