Most would assume the packaging industry and baseball business are two different ballgames. Andrew Berlin, CEO of Berlin Packaging and owner of a minor league baseball team, sees it quite differently.
"I have to say the similarities between the two businesses is pretty striking," he told PlasticsToday. "It's about everything being done right. You have to have the right people doing the right job, the right job training and making sure you do that right, and also meeting the needs of customers and understanding their needs and how to build loyalty with them, plus focusing on sales and marketing. Yes, there are a lot of similarities between the two."
With nearly $800 million in annual revenue and locations in more than 30 states, Berlin Packaging supplies more than 3.5 billion containers and closures annually as well as labeling, filling, and sourcing services to sectors including food and beverage, personal care, pharmaceutical and nutraceutical, automotive, household care and industrial chemical. For years, the company experienced years of organic growth, however, in recent years the company has also turned to acquisitions.