It's safe to say that most Americans are fairly clueless on how to recycle packaging. According to research released by the Ad Council, only 52% of Americans say that they are "very" or "extremely" knowledgeable about how to properly recycle. Additionally, only 38% say they are "avid recyclers," recycling as much as possible and willing to go out of their way to do so. While there are several barriers to recycling, among the most common reasons given for not recycling are that respondents did not have enough information about where to recycle or what types of materials they are able to recycle.
Organizations are working to educate the public about recycling and one of the most active campaigns is run by Keep America Beautiful and the Ad Council (which PlasticsToday covered about a year ago). Fully aware that a majority of Americans are tied to their computers, the campaign just launched a new online game called, Super Sorter, which is designed to educate gamers on the different ways items can be sorted and recycled.