One man's trash is another man's treasure isn't just an old idiom; it's become a sustainable business model for repurposing plastic waste into packaging.
It's estimated that about 10% of the world's plastic waste finds its way into the sea and Belgium-based ecological cleaning brand Ecover says it wants to help clean up the mess. The company recently announced plans to develop a new polymer mix that incorporates plastic waste from the ocean into its bottles.
"As part of the Waste Free Oceans initiative, we're going to be working with the fishing community to collect plastic from the seas and reintroduce it into the recycling chain through our bottles," a company spokesperson told PlasticsToday. "Of course the end goal is to eliminate plastic waste in the sea in the first place, but today it's a big issue and we wanted to do something to help now."...