Emkes has also retired from his position as a member of the Boards of Directors of BSAM and Bridgestone Corporation. Effective 1 March 2010, the company has named Asahiko Nishiyama as Chairman and Gary A.
Garfield as CEO and President. Reporting to Garfield will be Eduardo Minardi who was named BSAM's Chief Operating Officer, and Ken Weaver, the current Chairman, CEO and President of BSAM's subsidiary, Firestone Diversified Products, LLC. Reporting to Minardi will be Larry Magee, Chairman, CEO and President, Bridgestone Retail Operations, LLC. Minardi will also assume the offices of Chairman, CEO and President of Bridgestone Americas Tire Operations, LLC.