According to the company, the fundamental objective of the new website is to offer a fresh and user-friendly resource for its customers. "We are focusing on reaching our audience in a clear, concise manner." said Kent Jobe, National Coatings Regional Sales & Marketing Manager. "We are providing our customers with a tool to quickly and easily navigate through our exclusive product and service information, roofing expertise, and industry standard resources." The new site has been designed to provide clarity on National Coatings restoration, maintenance, and new construction roofing systems; ease of navigation through product and technical information; solutions and support to roofing questions and challenges; and energy reduction, money saving, and sustainable resolutions.