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NPD Group study: Global toy sales show promising growth in 2009

The global toy market shows promising signs for growth, a new study by US market researchers NPD Group (Port Washington, New York; www.ndp.com) found. Looking at the toy markets in 11 different countries from January to October 2009, the research group found that only the markets in the United States and the UK registered year-on-year declines for the period in question.

Whereas sales in Spain remained unchanged, the toy market in Germany and France grew by almost 5%. More impressive growth of between 5-10% was registered in Poland, Australia, Italy, Austria, Belgium and Portugal, the researchers found.

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