More show than tell: Static displays for exhibitors are out – partnerships are in

12/03/2012

I can remember years ago, nearly two decades now since I’ve been covering NPE trade shows, when moldmaking companies would exhibit at NPE: it was pretty boring. They’d set up their booth – usually a 10’x10’ – hang some pictures of molds on the back wall, and fill a glass case with plastic parts representative of the types of components that come from the molds they build.

A few mold companies would actually bring a mold and set it up in the open position in the booth, and while impressive you could never tell much by just looking at them. These “static displays” didn’t have much to offer. A number mold companies finally stopped attending NPE as exhibitors because it just didn’t seem to bring the rewards they’d hoped....
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