Mondelez International discusses new approach to packaging development


Atlanta - While the Oreo brand recently turned 100 years old; its owner is considered a newborn.

Kraft Foods, the maker of popular food and beverage brands including Cadbury, Jacobs, Nabisco, Oreo, Tang and Trident, changed its name to Mondelēz International, after spinning-off its North American grocery business on Oct. 1.

For Mondelēz International, 2013 will be its first full year as a "new" $36 billion snacks company.

"I'm here to introduce a new company to the packaging industry - Mondelēz International," Tom Clark, associate principle engineer
 at Mondelēz International, told the audience at The Packaging Conference (Feb. 4-6; Atlanta, GA). "The name roughly translates to 'delicious world.'"

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