Milliken talks China’s packaging trends; announces U.S. expansion


Walk into any convenience store chain in China and you'll be greeted with plenty of packaged food options in all types of shapes and sizes. And while years back that concept seemed somewhat unheard of, as the middle class expands, the demand for packaged food is only going to increase.

At Milliken's booth (#N2C41) in Chinaplas, PlasticsToday sat down with company representatives to talk about what's popular in packaging for the Chinese market and also doing business in the country.

"Growth for our products continues to increase in Asia," said Wim Van de Velde, director of marketing for Milliken's plastic additives business. "The Chinese middle class continues to grow and with that demands certain kinds of products."

For instance, with the Chinese middle class adopting more of a on-the go type mentality, consumers are looking more toward packaged foods and products to meet their needs.

One of the big benefits of bringing packaged food to China is the opportunity to innovate, according to Reed Walker, global marketing and business development manager for Milliken's plastics additives business.
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