MSU study shows packages influence produce purchases


Packaging has a strong influence on consumer purchasing habits, according to a recent study from the Michigan State University School of Packaging.

The study found that shoppers prefer to purchase produce that comes in rigid, bio-based plastic containers with a long shelf life and a low price. For example, consumers will opt for sweet cherries in a rigid container rather than the loose ones in a bag, the study stated.

Eva Almenar, assistant professor of packaging at MSU, told PlasticsToday the study was conducted to gain an understanding about what consumers value in terms of packaging.
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