London 2012: Toasting victories with recyclable PET bottles


As spectators continue to watch their respective countries battle for the gold at London 2012, they are toasting victories or drowning sorrows in alcohol served in recyclable PET bottles.

In a move to produce the "most sustainable games ever," the London Organizing Committee for the Olympic Games and Paralympic Games (LOCOG) implemented a policy that all beverage packaging must be sold in recyclable PET plastic bottles.

As an official supplier and sponsor of the games, Heineken was granted exclusive pouring rights for its portfolio of beer and cider brands at all London 2012 venues where alcohol is served. Still, the brewing giant is widely known for its green glass bottles....
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