London 2012: Going green is the new gold


With 10,500 Olympic athletes and 4200 Paralympic athletes competing, an estimated 11 million visitors, 21,000 journalists and around 200,000 staff members, there will be a lot of mouths to feed at the games, which in turn, means a ton of packaging required.

With the eyes of the world set on London, the London Organizing Committee of the Olympic Games and Paralympic Games (LOCOG) made a bold move.

Zero waste.

Instead of accepting the almost certainty of PET bottles filling up trash cans and Styrofoam containers littering the land, London 2012 became the first Olympic and Paralympic Games to commit to a zero-waste-to-landfill target....
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