27/01/2011

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Lapolla expands product offerings with GE silicone roof coatings

As part of the alliance, Lapolla will distribute GE silicone roof coatings, a complement to its line of acrylic elastomeric roof coatings. According to Lapolla, the addition ensures that the company has one of the most varied and comprehensive product suites of energy-saving solutions to offer customers, both commercial and residential.Douglas Kramer, President and CEO of Lapolla commented, "Now that the roofing market is showing strong signs of economic recovery, the Lapolla GE Silicone Program is expected to make a significant impact on our potential project opportunities and roofing market sales. Lapolla manufactures acrylic elastomeric roof coatings making GE silicone products an important and complementary line. Lapolla will be aggressively marketing and promoting GE silicone starting this month, utilizing print advertisement, trade shows, project specifications and architectural channels. We are very pleased to be associated with this world-class brand and expect to see significant program progress in 2011 and beyond."Rod Hawkins, General Manager, Sealants Division, Momentive said, "We are pleased to add Lapolla Industries to our roofcoat distribution channel. We intend to grow this segment of our business with a very limited and select group of distributors, and have a rigorous process in place to choose our partners."

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