Kraft Foods to trim the fat from its packaging


Kraft Foods has launched an initiative to eliminate 100 million pounds of packaging material from its products worldwide by 2015. This commitment was the driver behind delivering the Yes Pack, Kraft's new sustainable flexible pouch for salad dressings to the foodservice industry.

The Yes Pack is a stand-up pouch with dual handles, and a rigid screw cap closure that replaces the traditional rigid plastic container for salad dressings. The company stated the product is more compact than rigid jugs, and flattens when empty, which can provide easier disposal and lower waste-removal costs.

A Kraft Foods spokesperson told PlasticsToday the Yes Pack is a flexible nylon-polyethylene blend film made in house, and it is produced with about 60% less plastic when compared to the rigid gallon container....
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