The Chinese company commenced construction for its new 70,000 t facility in September 2010. Having completed the construction and equipment installation in September 2011, Keyuan said that it is currently conducting equipment optimization and testing. It will conduct trial production runs in October and November before commercial production begins. Chunfeng Tao, Chairman and CEO, said: "Our SBS production facility is progressing on schedule. Demand for SBS remains stable, and we are actively engaged in discussions with prospective customers. We remain confident in achieving approximately 80% utilization rate for this new facility in 2012."