08/13/2014

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KOREA (SOUTH) Nexen Tire wins Green Good Design Award

The Green Good Design Award is given to superior eco-friendly design products by the European Centre for Architecture Art Design and Urban Studies and the Chicago Athenaeum Museum of Architecture and Design.

The N'BlueEco is Nexen Tire's flagship eco-friendly tire which has an optimized tread pattern and an energy loss-minimizing structure. With a functional design that is based on the concept of the nature, the N'BlueEco is designed to reduce rotation resistance and to improve fuel efficiency.

A Nexen Tire official said, "This award proved the global competitiveness of our eco-friendly technologies and designs. We will continue to expand our investment in the development of eco-friendly tires, aimed at enhancing our status in the global market.

Source: "The Korea Economic Daily”, Seoul; 12 Aug 2014
Syed Rashid Ali

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