It ain't easy being green: Industry experts talk green plastic packaging marketing challenges, opportunities

03/14/2012

There seems to be little signs of a green hangover when it comes to sustainable packaging, as the segment continues to grow.

The global market for sustainable packaging is predicted to reach $142.42 billion by the year 2015, according to a report by the Global Industry Analysts.

While green plastic packaging is ripe with potential, industry experts discussed with PlasticsToday marketing challenges and opportunities for the sector.
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