On the day we spoke with Belgian in-mold label supplier Verstraete, the company was hosting a visit from the nation's king. Heads of state and royalty typically only visit companies in good health, and that's indeed the case at Verstraete as the company is celebrating development of a number of new IML options, including in-mold labels with metallic finish, ones for thermoforming and labels able to provide gas or light barrier performance.
One of the recent innovations is the development of metallic in-mold labels, said Nico Van de Walle, product innovation manager at the company. Verstraete introduced these last year and is seeing growing interest in them, but continues working to spread word of these to brand owners, he explained. Metallic IM labels are made using cold foil adhesion. A thin layer of metal is added to the plastic film wherever it is needed.
"You cannot get the same affects with a metallic ink that you get with metallic IML," said Van de Walle. Metallic IMLs are aimed at brand owners, he explained, as it can help them jumpstart a metal-to-plastics conversion. Paint cans are just one application he believes could benefit from these labels....