Huntsman to Showcase ALTIRIS® Infrared Reflecting Pigment at K2013

ALTIRIS® infrared reflecting pigments - solar reflection with color

Wynyard, UK – Huntsman Corporation (NYSE: HUN) will showcase its new ALTIRIS® infrared reflecting pigment for polymers at K2013 in Düsseldorf, Germany on 16 – 23 October.

Huntsman’s ALTIRIS® infrared reflecting pigment is a titanium dioxide based pigment that preferentially reflects infrared radiation (heat) from the sun. When mixed with colored pigments the result is higher(1) solar reflectance in an unprecedented range of colorful polymers including dark and vibrant shades.

Polymer products with high solar reflectance can stay cooler under the sun’s intense heat, helping to reduce overall heat build-up which can prevent heat distortion and premature failure.(2) Increasing the solar reflectance of polymers can help open up new markets for polymer products as they become less prone to warping. This means polymer products could be used in warmer regions of the world where they would have previously been unsuitable.

Sean Reid, business development manager at Huntsman said, “Expanding customer choice when it comes to building materials provides impetus for innovation and exterior polymer products are no exception. We believe that there is scope for a new generation of polymers that are colorful and can better reflect the heat. ALTIRIS® pigment is designed to substantially increase the solar reflectance properties of a very wide range of colored polymers and has the potential to deliver energy efficiencies and expand customer choice. The pigment delivers a unique set of benefits: tailored solar reflectance from a single additive and in almost any color customers need. This combination was not available before Huntsman’s ALTIRIS® pigment."

ALTIRIS® pigment won the IChemE award for product innovation in 2012 and was a winner in the pigments category of the 2013 Ringier Technology Innovation Award in May. It has been nominated for a 2013 Plastics Industry award.



(1) Compared to TIOXIDE® pigment. Our specialist research team prepares coatings and polymers containing ALTIRIS® pigment and control samples using TIOXIDE® pigment with the same RAL index. We then compare solar reflectance using a Cary 5000 spectrophotometer. We use a method to measure heat build-up in polymers based on ‘Use of reflectance spectra to predict heat build-up of pigmented PVC panels; Sullivan, Peak: 1993’.

(2) ‘Heat build-up in PVC exterior building products due to absorption of the energy from the sun may lead to distortion problems. Heat build-up is affected by the color, emittance, absorptance, and reflectance of a product. Generally, the darker the color of the product, the more energy is absorbed and the greater is the heat build-up’; ASTM D4803


Please visit the ALTIRIS® pigment website for more information http://altiris.huntsman.com/

About Huntsman:

Huntsman is a global manufacturer and marketer of differentiated chemicals. Our operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman has approximately 12,000 employees and operates from multiple locations worldwide. The Company had 2012 revenues of over $11 billion. For more information about Huntsman, please visit the company's website at www.huntsman.com.

Huntsman’s pigments business

Huntsman is a leading global producer of specialist titanium dioxide pigments. Our titanium dioxide pigments primarily deliver whiteness, brightness and opacity to a vast range of products; from coatings and polymers to cosmetics and food. They can also help to increase the longevity of products and in some cases help to reduce energy consumption. We have been manufacturing titanium dioxide pigments for more than 75 years and are proud to serve a wide range of market sectors. We are a customer focused, innovative business and our experts have created global brands that include TIOXIDE® titanium dioxide pigment, award winning DELTIO® free-flow titanium dioxide pigment and our very latest innovation, ALTIRIS® infrared reflecting pigment that gives exterior coatings and polymers in almost any color the power to reflect solar energy. We operate our pigments business in line with our business values and our products are made at seven manufacturing sites with over 2,500 people. For more information about Huntsman’s pigments business, please visit www.huntsman.com/pigments

Forward-Looking Statements

Statements in this release that are not historical are forward-looking statements. These statements are based on management's current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company's operations, markets, products, services, prices and other factors as discussed in the Huntsman companies' filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.

ALTIRIS®, DELTIO® and TIOXIDE® are registered trademarks of Huntsman Corporation or an affiliate thereof in one or more, but not all, countries