Topic of the Month

Happy Birthday!

K celebrates its 65th anniversary

A look back at 1952, when the trade fair began

Source: A. Armstrong Roberts / ClassicStock / GettyImages

Greater interest in the beautiful, the famous and the aristocracy

In 1952, airlines tried to make holiday flights attractive. Source: Monty Fresco / Getty Images

Television became fashionable in 1952 and TV evenings were spent with the family. Source: Harold M. Lambert / Getty Images

The American family became the model for prosperity and satisfaction with life in Europe during the 1950s.Source: H. Armstrong Roberts / ClassicStock / Getty Images

Rubber soon joined plastics too

An impression of the first plastics trade fair that was held in Düsseldorf from 11. to 19. October 1952. Source: Messe Düsseldorf

One of the plastic highlights at K 1952 was the rain cape that could be folded up. Source: H. Armstrong Roberts / ClassicStock / Getty Images

Nylon stockings – symbol of the economic miracle period in the 1950s

Women’s legs enclosed in nylon stockings – embodiment of economic miracle aesthetics in the 1950s. Source: H. Armstrong Roberts / ClassicStock / Getty Images

K – an unparalleled trade event at all times