Haitian builds strong market position in Brazil


São Paulo—Targeting the country with local representation since 2003, Haitian Plastics Machinery is growing with the Brazilian market, according to Steve Xu, director of Haitian Huayuan South America Comércio de Máquinas Ltda., enjoying annual growth rates of 25-30%. In its eight years in the market, Xu said Haitian has built out an impressive installed base of 4500 machines.

Visiting the company's Brasilplast stand on Wednesday of last week's big show, it was easy to believe the company's outsized performance in the country. Speaking with PlasticsToday from the company's people-packed booth, Xu said that at that point, about halfway through the event, the company had booked orders for 50 new injection molding machines. Some of the deals had been in the works prior to the fair, but Xu said 100% of that figure was finalized in São Paulo at the Anhembi events center. The company was on pace to match its 2009 Brasilplast sales mark of 110 machines....
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