Green Matter: Major brand owners, WWF launch Bioplastic Feedstock Alliance

Eight of the world's leading consumer brand companies and conservation group World Wildlife Fund (WWF) have announced the formation of the Bioplastic Feedstock Alliance (BFA) to support the responsible development of plastics made from plant material. Their goal is to help build a more sustainable future for the bioplastics industry.

Partners in the new initiative are The Coca-Cola Company, Danone, Ford, H.J. Heinz Company, Nestle, Nike, Inc., Procter & Gamble, Unilever and the World Wildlife Fund, all of whom have joined together to "encourage a more sustainable flow of materials, while helping to create lasting value for present and future generations," according to a statement on the website of the alliance....