Green Matter: For Coca-Cola, commitment to sustainability is the real thing

11/16/2012

When, in December 2009, Coca-Cola’s PlantBottle made its debut at the U.N. Copenhagen Climate Conference in Denmark, not everybody was convinced that the company was getting serious about sustainability.

Skeptics pointed out that simply calling the new packaging a PlantBottle did not change the fact that it was just another plastic bottle. Yet Coca-Cola has remained steadfast in its determination to pursue a greener course, reduce its dependency on oil—and at the same time, to sell more drinks. The ultimate goal by 2020: over three billion servings of its products a day, and PlantBottle technology for its entire virgin PET supply....
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