Green Matter: Bioplastic elastomer debuts in safe, soft toys

27/08/2012

For the first time, a soft plastic has been introduced that is safe, biodegradable and sustainable. A small Kansas-based start-up company called Green Dot, which styles itself as a "biotechnology social enterprise that makes the world's only plant-based, compostable elastomer, verified to meet U.S. and E.U. standards for compostability" has launched a pioneering material specifically designed for customers looking for a soft plastic solution that "treats the planet with respect".

Earlier this summer, Green Dot was chosen by Bloomberg Businessweek as one of America's Top 25 Social Entrepreneurs of 2012. The company was selected as a finalist from among a field of more than 300 applicants. Bloomberg, whose criteria included scope, impact, and economic sustainability, noted that the price of Green Dot's GDH-B1 cornstarch bioresin was competitive with similar materials that aren't biodegradable and that the company had already shipped nearly 70,000 units of its first product, an iPhone case sold online. Revenue is expected to exceed $1 million this year....
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