Global financial crisis notwithstanding, revenues of the "Playmobil toy manufacturer geobra Brandstätter (Zirndorf / Germany; www.playmobil.com) have broken the records for the tenth consecutive time. Group revenues increased by 5%, exceeding the EUR 500m benchmark for the first time. The increase was mostly spurred by the great demand for products like Playmobil's advent calendar and the "Great Dragon Castle.
Group revenues amounted to EUR 518m (EUR 496m in 2008), 68% of which was generated abroad. The leading brand, Playmobil, achieved revenues of EUR 474m (EUR 452m). Group management was cautiously optimistic about 2010.