Although in the business for over 50 years, masterbatch and compound producer Granula, based in Switzerland and Germany, has always relied on word of mouth to sell its products. Yet, while the company may be relatively unfamiliar to the broader public, it’s a familiar name to anyone looking for high-quality, customized innovative solutions that are backed up by solid research conducted in cooperation with top European university institutes.
Jürg Weibel, managing director at the Merenschwand plant in Switzerland, explained his company’s decision to take part in MEDTEC Europe (Stuttgart, Germany) this year for the very first time. “We are currently engaged in a number of developments that we want to bring to the attention of the medical plastics community. Up until now, we have supplied our customer base here in Europe, and accompanied these same customers as they have expanded their operations abroad. Word of mouth alone has been enough to build a solid international reputation, but attending a fair like this one, that is wholly aimed at our target market, gives us a good opportunity to present ourselves to a wider public.”...