After falling behind Haitian as the No. 1 Chinese supplier of injection molding machines, Chen Hsong has a plan to recapture the top spot, and it starts in Brazil. The Hong Kong headquartered business will open its first branch outside of China in Brazil, with two locations: one support office with sales, after sales, and spare parts, and a 1200-sq-m site that will initially stock at least 50 machines.
Luis Guerra, commercial manager, said at this time there are only two employees, but the company is planning to open in one month's time with 10, recruiting Brazilians familiar with the local market.
Guerra said that as Chen Hsong reviewed the results of Haitian it saw that increasingly the Ningbo-based rival was continuously expanding its reach and sales outside of China, while Chen Hsong had remained too reliant on the domestic Chinese market. "[Chen Hsong] saw that nowadays, Haitian's overseas participation is a big part of its sales," Guerra said....