European suppliers launch road show to defend PVC use in hospitals


European PVC producers will actively participate in several professional medical events starting with the annual meeting for the Society of Anesthesia, Intensive Care and Recovery Nurses March 6 in Denmark.

"PVCMed Alliance has been formed and launched recently. It aims to open dialogue with its stakeholders, e.g. through an interactive web site (including blogs and social media) as well as participating in various trade fairs," Brigitte Dero, general manager of The European Council of Vinyl Manufacturers (Brussels, Belgium) told Plastics Today.

The newly proactive posture of the European vinyl industry to protect the polymer's reputation and status in the medical market seems to contrast with what's happening in the United States where the vinyl industry has had virtually no profile at major medical manufacturing and design conferences.

AT MD&M West held earlier this month in Anaheim, CA, there was no discernible presence of PVC, even though it represents 30% of plastics products in the medical market, far more than any other plastic. Suppliers will discuss PVC, but primarily promote elastomers or polyesters or other products that have a more positive image.

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