Several years ago, Neal Elli, president of Empire Precision Plastics in Rochester, NY, began pondering ways he could better define the company with a niche. Something to make Empire Precision more than just another 'me too' molder.
"I wondered what could I do that would have a real impact on how we do business and the services we offer that would set us apart from the crowd, when I then thought about optics," Elli said. "Optics seemed to be a fit for us because not only is optics manufacturing a strength in the Rochester area, but also because we are precision molders of very tight-tolerance, high quality small parts."
Two years ago, the 22-year-old custom injection molding company purchased Lightwave Enterprises and moved that company's operations into Empire Precision. Now Elli is embarking on a mission to grow the optics side of the company's molding business and introduce a new comprehensive training program.