Eco-friendly packaging plays a role in shopping decisions, study says


Another St. Patrick's Day has come and gone, but green is still heavy on the mind when it comes to consumer decision-making.

A recent study stated shoppers are interested in choosing eco-friendly packaging, according to Perception Research Services. Significantly more shoppers state they like to choose eco-friendly packaging compared to 2010 (36% vs 28%). Half of the shoppers polled said they would be willing to pay more for this type of packaging, which was especially true of shoppers under the age of 40.

More than half (59%) of the study stated that seeing environmental claims on packaging encourages the consumers to buy more of that brand.
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