Jeff Wooster, Dow's global sustainability leader for plastics, is very aware of the impression some have about plastic packaging.
"We understand that some consumers view packaging as waste," he told PlasticsToday. "We want to help consumers feel good about plastic packaging and have them know when they're done with it, the packaging will be reused."
Dow Chemical believes in order to achieve 100% recycling of packaging, the industry must progress from the 3R mindset, which is the widely practiced "Reduce, Reuse, Recycle," to the more comprehensive efforts being used in regions such as Europe that add the fourth "R" for end-of-life materials—"Reduce, Reuse, Recycle and Recover." Dow says using an integrated 4R approach will help assure greater total value recovery from end-of-life plastics and other used materials....