MAPI members said that Twitter was most effective for connecting with current customers and potential customers, and for addressing service issues. Other uses include keeping customers informed of "relevant company information and production information," and other companies use Twitter as a "crisis communications" tool.
Mold component supplier DME Company recently expanded its technical resources for molders and moldmakers through two new channels - a Twitter account and the use of Quick Response (QR) codes in several print advertisements. DME's Twitter account provides brief, timely updates to customers, prospects and the industry on DME products as well as company and industry news. The Twitter account aligns with two of DME's existing social media channels - its YouTube channel and Facebook page.