On October 1st, 2011 Styrolution officially started operating as an independent company, following the approval of the relevant antitrust authorities. The new company is a 50:50 joint venture between BASF and INEOS, comprising the key styrenics activities of the two partners.
The company name, which is a combination of the words ‘styrenics' and ‘solution' implies that the world's new leading styrenics supplier with pro forma combined sales in 2010 of € 6.4 billion is determined to give its customers a competitive edge, says Styrolution's CEO Roberto Gualdoni. Dr. Michael Reubold spoke with him right after the launch of Styrolution. ...