Danish robot supplier invades North American market

01/17/2013

On the North American market for four months, Universal Robots is expanding its reach into the U.S. after a positive response for its Danish designed "collaborative" robots. Conceived in 2003, the Danish company was created with the intention of marketing a line of "light and relatively inexpensive robots, that are easy to install and program."

Started by two Danish students working towards their PhD, the company looked to offer an alternative in a robotics market they felt was characterized by "heavy, expensive and unwieldy robots." With help from investor Syddansk Innovation and the Danish state investment fund, which put DKK 10 million into the company, Universal Robots launched in 2008....
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